Gardening meets the world of hardware and DIY: a real opportunity in a multichannel market

The gardening sector in Italy operates through various distribution channels, each playing a strategic role.

Garden industry numbers:

• Hardware stores: a nationwide network ensures broad coverage and continuity. Ideal for fast-moving products and impulse purchases, with a market value of 1 billion euros.
• DIY Stores: large retail chains represent the most dynamic and well-established channel, with a market share of 15–20%.
• E-commerce: a rapidly growing channel that effectively showcases the breadth of the product range.
• Specialized channels: garden centers and agri-garden stores represent the technical heart of the sector and maintain a stronger connection to the local community.

Participating means connecting with a comprehensive ecosystem of buyers and industry professionals.

Group participation organized in partnership with Greenline and Greenretail.it

For over 20 years, it has been the most widely read publication in the gardening market, and draws on the experience of Buyer Point, which has always dedicated a significant exhibition area to gardening. The group stand is the ideal solution for maximizing visibility while keeping costs and organizational efforts to a minimum.

Available in two shell scheme packages, including space and setup (starting at 12 sqm): standard and premium.

Contact us to exhibit in the Garden group