Conferences 8-9 May 2025

The agenda for the second edition of International Hardware Fair Italy at the Bergamo Fairground is taking shape, with new updates and a preview of the key topics that will be explored during the side events and conferences of the 2025 edition.

Below is the always updating conference and workshop agenda, featuring a rich programme of discussions, insights, and networking opportunities designed to keep industry professionals at the forefront of innovation and market trends.

by Giulia Arrigoni, DIY and Garden Editor

THURSDAY 8 MAY

10.00 - 12.15

HOME IMPROVEMENT, THE ERA OF HYBRIDISATION. A COMPARISON OF DISTRIBUTION CHANNELS

10.00
Presentation of Format - Research hardware industry survey

10.20
Reflections and comments on the research results: Antonella Bellini, Owner Ferramenta Bellini - Sabrina Canese, President Assofermet - Oscar Fusini, Director Ascom Confcommercio Bergamo

10.50
Assortments and formats (increasingly hybrid) to conquer the market. The BigMat example: Matteo Camillini, Managing Director BigMat Italy and International

11.20
The era of service and consultancy: Francesca Ferrari, Chief Marketing Officer Giovanni Ferrari Srl - Marco Mozzon, Leader Ecosystem and Business Development Bricocenter

11.45
How the climate is changing assortments, seasonality and strategies in distribution: Ciro Borrelli, Head of Business Development Weathernews Inc. - Sergio Lancini, Garden Purchasing Manager - Francesco Steca, Product Manager of plants, pots and fertilisers OBI - Michele Raselli, Managing Director Machieraldo Gustavo Spa

12.15
What's happening in the world? Distribution examples from abroad to discover and be inspired by: Rainer Strnad, Managing editor DIY International, Dähne Verlag GmbH

14.00 - 15.00

COLOUR & HOBBY - AAA MULTI-SPECIALIST WANTED

The search for multi-specialists through colour in the hardware/colour and building trade channel

14.00
The sales channels of colour in Italy: Monica Trabucchi, Editorial Manager Colore & Hobby and Radio Colore

14.20
The search for new alliances through colour: Vieri Barsotti, Editor-in-Chief Colore & Hobby and Radio Colore

14.40
Partnership as a lever for future success Talk moderated by Alessandra Notargiacomo, Journalist of Colore & Hobby and Radio Colore

A value that goes beyond convenience: Francesco Abbruzzese, Sales Manager Central South Italy Cromology

Colour as an element of specialisation: Christian Martina and Daniel Bellissimo, Emmeti Store, Settimo Torinese (TO)

Colour as a business amplifier: Gianni Leggio, Owner Leggio Ferramenta & Colori, Ragusa

15.00 - 15.45

PRODUCT FOCUS: MANUAL AND ELECTRICAL TOOLS

Market data, best-selling products, what to choose and how to exhibit.

15.00
Trends and consumption in Electrical and Manual Tools: Ivano Garavaglia, CS Retail Lead & RV Sales Deputy NielsenIQ and GfK Italy

15.15
Product evolution and future prospects in a dynamic production scenario: Davide Doda, General Manager Einhell Italia - Carlo Max Da Rold, Electrical and Large-Scale Distribution Sales Manager - Beta Utensili S.p.A.

15.45
Offer, display and service. What are the differentiating elements for assortment and sales? Fabio Poma, Owner Ferramenta Poma - Vincenzo Zicaro, General Manager Sipaferr SpA

FRIDAY 9 MAY

10.00 - 11.30

WAR ON E-COMMERCE!!!

Instructions for surviving the advance of E-commerce. Hints and tips (also digital) for coping with competition from e-commerce

10.00
Is the physical shop still attractive? Tools and models for the physical channel: Rosita Benente, Omnichannel Customer Experience Manager Bricocenter Italia - Fausto Pomello Chinaglia, President Ferca - Andrea Gualini, Owner Ferramenta Gualini

10.30
The figure of the wholesaler as a service and support vehicle for the off-line channel: Sergio Capaldo, General Manager Antonio Capaldo Spa - Susanna Cagnoni, CEO Cagnoni Spa

10.50
When the on-line channel serves the shop. The AgriEuro Point case: Filippo Settimi, CEO Agrieuro Srl

11.05
Shop and services offered: the opportunity of renting: Federico Della Puppa, Analysis & Strategies Area Manager at Smart Land - Marco Prosperi, Director Assodimi/Assonolo